1. General Information
The following information provides a simple overview of what happens to your personal data when you visit this website.
Personal data refers to any data that can be used to personally identify you. Detailed information on data protection can be found in the privacy policy listed below this text.
Data Collection on this Website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. Their contact details can be found in the section “Information on the Responsible Entity” in this privacy policy.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This may include, for example, data you enter into a contact form.
Other data is collected automatically, or with your consent, by our IT systems when you visit the website. These are primarily technical data (e.g., browser type, operating system, or time of page access). The collection of this data takes place automatically once you access this website.
What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other inquiries.
What rights do you have regarding your data?
You have the right at any time, free of charge, to receive information about the origin, recipient, and purpose of your stored personal data. You also have the right to request the rectification or deletion of this data. If you have given consent for data processing, you may withdraw this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.
For this and any further questions on the subject of data protection, you may contact us at any time.
Analysis Tools and Third-Party Tools
When visiting this website, your browsing behavior may be statistically analyzed. This is done primarily using analytics programs. Detailed information about these programs can be found in the following privacy policy.
2. General Information and Mandatory Details
Data Protection
The operators of this site take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this takes place.
We would like to point out that data transmission over the internet (e.g., communication by email) may be subject to security vulnerabilities. A complete protection of data against access by third parties is not possible.
Information on the Responsible Entity
The responsible entity for data processing on this website is:
X4 Innovation GmbH
CEO, Dr.-Ing. Thomas Walter
Alfred-Herrhausen-Allee 3–5
DE-65760 Eschborn /Ts.
Email: sales@x4innovation.com
The responsible entity is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Storage Duration
Unless a specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate deletion request or withdraw your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to apply.
General Information on the Legal Basis of Data Processing
If you have given your consent to data processing, we process your personal data on the basis of Art. 6 (1)(a) GDPR or Art. 9 (2)(a) GDPR, if special categories of data under Art. 9 (1) GDPR are processed.
In the case of explicit consent to the transfer of personal data to third countries, processing also takes place on the basis of Art. 49 (1)(a) GDPR.
If you consented to the storage of cookies or access to information in your device (e.g., via device fingerprinting), processing also takes place on the basis of § 25 (1) TDDDG. Consent can be revoked at any time.
If your data is necessary for the performance of a contract or for pre-contractual measures, we process your data on the basis of Art. 6 (1)(b) GDPR.
We also process your data if required to fulfill a legal obligation, on the basis of Art. 6 (1)(c) GDPR. Data processing may further be based on our legitimate interest pursuant to Art. 6 (1)(f) GDPR. The specific applicable legal basis in each individual case will be stated in the following paragraphs of this privacy policy.
3. Data Collection on this Website
Cookies
Our websites use so-called “cookies.” Cookies are small data packets that do not harm your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.
Cookies may be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third-party companies within websites (e.g., cookies for processing payment services).
Cookies have different functions. Many cookies are technically necessary since certain website functions would not work without them (e.g., the shopping cart function or displaying videos). Other cookies may be used to analyze user behavior or for advertising purposes.
Cookies necessary for carrying out the electronic communication process, for providing certain functions you request (e.g., shopping cart), or for optimizing the website (e.g., measuring the web audience) are stored on the basis of Art. 6 (1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services.
If consent for the storage of cookies and comparable recognition technologies has been requested, processing will be carried out exclusively on the basis of this consent (Art. 6 (1)(a) GDPR and § 25 (1) TDDDG); consent can be withdrawn at any time.
You can configure your browser to inform you about the placement of cookies, to allow cookies only in individual cases, to exclude the acceptance of cookies in certain cases or in general, and to enable automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
Which cookies and services are used on this website can be found in this privacy policy.
Consent with Borlabs Cookie
Our website uses Borlabs Cookie consent technology to obtain your consent to store certain cookies in your browser or to use certain technologies, and to document this in compliance with data protection laws. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany (hereinafter referred to as Borlabs).
When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the withdrawal of these consents are recorded. These data are not shared with the Borlabs provider.
The collected data will remain stored until you request us to delete them, delete the Borlabs cookie yourself, or the purpose of the data storage ceases to apply. Mandatory legal retention obligations remain unaffected.
Details about Borlabs Cookie’s data processing can be found here: https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.
The use of Borlabs Cookie Consent technology is carried out in order to obtain the legally required consents for the use of cookies. The legal basis is Art. 6 (1)(c) GDPR.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:
Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address
These data are not combined with other data sources.
The collection of this data is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website — for this purpose, server log files must be collected.
Contact Form
If you send us inquiries via the contact form, the information you provide in the form, including your contact details, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.
The processing of this data is based on Art. 6 (1)(b) GDPR, provided your request is related to the performance of a contract or necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries directed to us (Art. 6 (1)(f) GDPR) or on your consent (Art. 6 (1)(a) GDPR), if this has been requested. Consent may be withdrawn at any time.
The data you enter in the contact form remains with us until you request deletion, revoke your consent to storage, or the purpose of data storage no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions — in particular retention periods — remain unaffected.
ProvenExpert
We have integrated rating seals from ProvenExpert on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, Germany https://www.provenexpert.com.
The ProvenExpert seal allows us to display customer reviews about our company submitted to ProvenExpert on our website in a badge format.
When you visit our website, a connection is established with ProvenExpert so that ProvenExpert can determine that you have visited our site. ProvenExpert also records your language settings to display the seal in your chosen language.
The use of ProvenExpert is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the most transparent possible presentation of customer reviews.
If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information in the user’s device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be withdrawn at any time.
4. Social Media
Social Media Elements with Shariff
This website uses elements of social media platforms (e.g., Facebook, X, Instagram, Pinterest, XING, LinkedIn, Tumblr). You can usually recognize the social media elements by their respective logos.
To ensure data protection on this website, we use the “Shariff” solution. This application prevents the social media elements integrated on our website from transferring your personal data to the respective provider the moment you first enter the site. Only once you activate the respective social media element by clicking the corresponding button is a direct connection established with the provider’s server (consent).
As soon as you activate the social media element, the provider receives the information that you have visited this website with your IP address. If you are logged into your respective social media account (e.g., Facebook), the provider can assign your visit to this website to your user account.
Activating the plugin constitutes consent within the meaning of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. This consent can be withdrawn at any time with effect for the future.
The use of this service is carried out in order to obtain the legally required consents for the use of social media plugins. The legal basis is Art. 6 (1)(c) GDPR.
Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=en_US.
When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook then receives the information that you have visited this website with your IP address. If you click the “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to assign your visit to this website to your user account.
We would like to point out that, as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy: https://www.facebook.com/privacy/explanation.
The use of this service is based on your consent under Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be withdrawn at any time.
Insofar as personal data is collected on our website with the help of the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited solely to the collection of the data and its transfer to Facebook. The subsequent processing by Facebook is not part of our joint responsibility.
Our joint obligations were recorded in an agreement on joint processing. The wording of the agreement can be found here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Facebook tool and for the secure integration of the tool on our website. Facebook is responsible for the security of its products. You can assert data subject rights (e.g., requests for information) directly with Facebook. If you assert them with us, we are obliged to forward them to Facebook.
The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses (SCCs). Details can be found here:
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF is obliged to comply with these data protection standards. More information is available here: https://www.dataprivacyframework.gov/participant/4452.
5. Analytics Tools and Advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or carry out independent analyses. It is only used for the administration and delivery of the tools integrated via it. However, Google Tag Manager does record your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on the website.
If the appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF is obliged to comply with these data protection standards. More information is available here: https://www.dataprivacyframework.gov/participant/5780.
Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on site, operating systems used, and the origin of the user. These data may be compiled by Google into a profile that is assigned to the respective user or their device.
Google Analytics uses technologies that allow for user recognition in order to analyze user behavior (e.g., cookies or device fingerprinting). The information collected by Google about your use of this website is generally transmitted to a Google server in the USA and stored there.
The use of this service is based on your consent pursuant to Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be withdrawn at any time.
The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses (SCCs). Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the EU–US Data Privacy Framework (DPF): https://www.dataprivacyframework.gov/participant/5780.
IP Anonymization
We have activated the IP anonymization feature on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide further services related to website and internet usage to the website operator. The IP address transmitted by your browser within Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.
More information on how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=en.
Google Signals
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, YouTube history, and demographic data (visitor data). These data may be used for personalized advertising with the help of Google Signals. If you have a Google account, the visitor data is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our visitors.
Demographic Characteristics with Google Analytics
This website uses the “demographic characteristics” function of Google Analytics to display suitable advertisements within the Google advertising network to website visitors. This allows reports to be created that contain information about the age, gender, and interests of visitors. These data come from interest-based advertising by Google and from visitor data from third-party providers. The collected data cannot be assigned to any specific person.
You can disable this feature at any time through the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described under “Browser Plugin.”
Data Processing Agreement
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
WP Statistics
This website uses the analytics tool WP Statistics to statistically evaluate visitor access. The provider is Veronalabs, Tatari 64, 10134, Tallinn, Estonia (https://veronalabs.com).
With WP Statistics, we can analyze the use of our website. WP Statistics records, among other things, log files (IP address, referrer, used browsers, origin of the user, search engine used) and actions that website visitors have taken on the page (e.g., clicks and views).
The data collected with WP Statistics is stored exclusively on our own server.
The use of this analysis tool is based on Art. 6 (1)(f) GDPR. We have a legitimate interest in the anonymized analysis of user behavior in order to optimize both our web offering and our advertising.
If the appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting). Consent can be withdrawn at any time.
IP Anonymization with WP Statistics
We use WP Statistics with anonymized IP. This means that your IP address is shortened so that it can no longer be directly assigned to you.
Meta Pixel (formerly Facebook Pixel)
This website uses the visitor action pixel of Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries.
This allows the behavior of website visitors to be tracked after they are redirected to the provider’s website by clicking on a Meta ad. This enables an evaluation of the effectiveness of Meta ads for statistical and market research purposes and can help optimize future advertising measures.
The data collected is anonymous to us as the website operator; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes, in accordance with the Meta Data Usage Policy: https://www.facebook.com/about/privacy/. This enables Meta to display ads on Facebook, Instagram, and other channels. We as the site operator have no influence on this use of data.
The use of this service is based on your consent pursuant to Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be withdrawn at any time.
We use the extended matching function within Meta Pixel. This allows us to transmit various types of data (e.g., place of residence, state, postal code, hashed email addresses, names, gender, date of birth, or telephone number) of our customers and prospects collected via our website to Meta. This enables us to better tailor our advertising campaigns on Facebook and Instagram to people interested in our offerings. In addition, extended matching improves the assignment of website conversions and expands custom audiences.
Insofar as personal data is collected on our website with the help of the tool described here and transmitted to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited solely to the collection of the data and its transmission to Meta. The subsequent processing by Meta is not part of our joint responsibility.
Our joint obligations were recorded in an agreement on joint processing. The wording of the agreement can be found here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Meta tool and for the secure integration of the tool on our website. Meta is responsible for the security of its products. You can assert data subject rights (e.g., requests for information) directly with Meta. If you assert them with us, we are obliged to forward them to Meta.
The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses (SCCs). Details can be found here:
Further information on protecting your privacy can be found in Meta’s privacy notices: https://www.facebook.com/about/privacy/.
You can also disable the “Custom Audiences” remarketing function in the ad settings section under: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.
If you do not have a Facebook or Instagram account, you can deactivate Meta’s usage-based advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
The company is certified under the EU–US Data Privacy Framework (DPF). More information: https://www.dataprivacyframework.gov/participant/4452.
VG Wort Counting Pixel
Our website integrates texts in which a so-called tracking pixel (METIS counting pixel) is embedded. The provider is VG WORT – Verwertungsgesellschaft WORT, Untere Weidenstraße 5, 81543 Munich, Germany.
The pixel counts the number of text views and transmits them anonymously to VG WORT in order to calculate royalties for the authors.
The use of the VG WORT pixel is based on our legitimate interest in receiving remuneration for the texts published on our website for our authors or ourselves (Art. 6 (1)(f) GDPR). There are no overriding interests of website visitors, as the data is transmitted anonymously to VG WORT.
6. Plugins and Tools
YouTube with Enhanced Privacy
This website embeds videos from the website YouTube. The operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit one of our pages with embedded YouTube videos, a connection to YouTube’s servers is established. The YouTube server is informed about which of our pages you have visited.
If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize browsing on YouTube. Ads displayed in enhanced privacy mode are also not personalized. In enhanced privacy mode, no cookies are set. Instead, so-called local storage elements are stored in the user’s browser, which, similar to cookies, may contain personal data and can be used for recognition.
Details on enhanced privacy mode can be found here:
https://support.google.com/youtube/answer/171780.
After a YouTube video is activated, further data processing operations may be triggered over which we have no influence.
The use of YouTube is in the interest of an attractive presentation of our online offerings. This constitutes a legitimate interest under Art. 6 (1)(f) GDPR.
If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting). Consent can be withdrawn at any time.
Further information about data protection at YouTube can be found in their privacy policy:
https://policies.google.com/privacy?hl=en.
The company is certified under the EU–US Data Privacy Framework (DPF): https://www.dataprivacyframework.gov/participant/5780.
Google Fonts (Local Hosting)
This site uses so-called Google Fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google’s servers takes place.
Further information about Google Fonts can be found here:
Google Maps
This site uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Using Google Maps requires storing your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this website has no influence on this data transfer.
If Google Maps is enabled, Google may use Google Fonts for uniform display of fonts. When you access Google Maps, your browser loads the required web fonts into its cache to correctly display texts and fonts.
The use of Google Maps is in the interest of an appealing presentation of our online offerings and to make the locations indicated on our website easy to find. This constitutes a legitimate interest under Art. 6 (1)(f) GDPR.
If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting). Consent can be withdrawn at any time.
The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses (SCCs). Details:
More information on how user data is handled can be found in Google’s privacy policy:
https://policies.google.com/privacy?hl=en.
The company is certified under the EU–US Data Privacy Framework (DPF): https://www.dataprivacyframework.gov/participant/5780.
Ninja Firewall
We have integrated Ninja Firewall on this website. The provider is NinTechNet Limited, Unit 1603, 16th Floor, The L. Plaza 367–375 Queen’s Road Central, Sheung Wan, Hong Kong (hereinafter “Ninja Firewall”).
Ninja Firewall serves to protect our website from unwanted access or malicious cyberattacks. For this purpose, Ninja Firewall records the IP address, request, referrer, and the time of the page access.
Ninja Firewall is integrated on our own servers and does not transmit personal data to the provider of the tool or other third parties. We have enabled IP anonymization in Ninja Firewall so that the tool only records IP addresses in shortened form.
The use of Ninja Firewall is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the most effective protection of its website against cyberattacks.
7. eCommerce and Payment Providers
Processing of Customer and Contract Data
We collect, process, and use personal customer and contract data for the establishment, content, and modification of our contractual relationships. Personal data on the use of this website (usage data) is collected, processed, and used only to the extent necessary to enable the user to make use of the service or to bill for it.
The legal basis for this is Art. 6 (1)(b) GDPR.
The collected customer data will be deleted after the order has been completed or the business relationship has ended and once any existing statutory retention obligations have expired. Statutory retention obligations remain unaffected.
Privacy Policy created with eRecht24
